New research by the U.S. Bureau of Labor Statistics shows that nearly six in ten businesses shut down within the first four years of operation. While not as calamitous as the 90% failure rate often repeated as fact, the BLS statistics are sobering for anyone tempted to invest their time and personal savings in launching a startup. To avoid becoming a statistic yourself, I have assembled the top reasons so many new businesses fail.
Judging by the huge number of books, magazines, and Web sites on the topic, entrepreneurship is of enormous interest to the public. People from nearly every walk of life dream of one day being their own boss and becoming financially independent, yet many are held back by doubts about their innate talents, their tolerance for risk, and their ability to raise capital. Still others are so eager to forge ahead that they ignore major pitfalls and are driven by unrealistic expectations about their future lifestyle as entrepreneurs.
This lens is about putting to rest some of the most common preconceptions about starting a business in the hopes that it will inspire more people to explore entrepreneurship and to enjoy greater success along the path.
Studies of customer profitability have found in many businesses that only a small percentage of accounts are responsible for all of the firm's profits once costs related to acquisition, service, and support have been factored in. The staggering truth is simply this: many customers cost more to serve than they bring in revenue!
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